Why is real estate marketing is important

Why is Real Estate Marketing Important

The importance of marketing for the real estate broker is that” this is basically a path for the agents they can publish and promote their services like selling the real estate properties to the general public.one of the most important part of this whole marketing story is they are need of leads through which they can change their potential customers into clients. Essentially, real estate brokers are the agents who serve as a sort of middle man between those interested in purchasing a home and those who wish to sell their home. The key to great marketing is setting yourself apart from your competition, and as you may already know, the competition out there is fierce. Unfortunately, most real estate agents practice the wrong type of marketing when it comes to advertising. Rather than being able to educate their clients, they tend to confuse them. Marketers have an important role to play because businesses are nothing without their customers! It is vital that you follow these two real estate marketing strategies if you want to increase the number of customers you have for your business:
  1. To provide Good Service
  2. Marketing
Let’s get started with the basics. First of all, let’s get to know the fundamentals of marketing. The marketing discipline covers everything from how you conduct business to how you advertise your products and services. It is an amalgamation of all the different marketing activities, such as branding, public relations, marketing strategy, lead generation, direct mail, e-blasts, your market position, digital advertising, your website and everything in between. Let the world know that you offer a great service in order to make a name for yourself and to differentiate yourself from the competition. You are the master of your own destiny when it comes to knowing and believing that your services are the best and making sure that others know and believe the same. It’s no secret that real estate has adapted to a new world, as most industries do. In fact, the digital era has revolutionized the industry. When it comes to marketing and advertising real estate, realtors have a lot of options to draw both buyers and sellers to their properties. That is what the COVID-19 pandemic taught many of us: we have to be flexible and willing to change when the circumstances require. It is these strategies that will have a tremendous impact on the sale, whether you will close or lose the deal. Would you say marketing is not your strong suit? Here is our guide to identifying real estate trends that you need to know about. Read on to learn more about how meaningful they are to your success.

The art of real estate marketing

  A prerequisite for achieving a successful real estate marketing campaign is to let go of any inhibitions you may have. You shouldn’t be scared of it. It is no surprise that most realtors are creative thinkers, since this comes naturally. The goal of your business is to sell as many houses as you can in a short period of time. In order to achieve this goal, you have to reach potential customers and give them what they are looking for. As a real estate broker you need to follow those certain strategies to get your self be a part of effective marketing

Set up a website

An online presence is necessary for every business. Your online presence serves as your brand Launchpad and is a way to reach new customers. It shows who you are and what you do. To raise your local ranking, you can use search engine optimization (SEO) tools. For instance, Google offers a number of SEO tools that businesses can utilize. Examples include Google My Business and Knowledge Graphs.

Build an integrated social media platform

It is now time to build your social media presence after your website is up and running. For realtors, Facebook and its partner Instagram provide them with great tools like Instagram Stories, which can be used to market their services and listings. It is possible to promote properties with low-cost advertisements on social media. In addition, they provide you with insights into your advertising performance for free.

Benefits for Real Estate Marketing

Real estate brokers who engage in marketing practices can take advantage of the benefits of such tactics because they have the potential to reach many consumers who might be persuaded to contact them as a result of the marketing effort. For instance, it may be an idea for a real estate broker to advertise in a magazine dedicated solely to discussions about property sales, such as a real estate magazine. This kind of estate broker is aware that, more often than not, the majority of subscribers to the magazine are either other professionals from the same industry or consumers looking to find good deals. Agents may display pictures of the properties they have for sale as well as their contact information so that interested parties can contact them. With the application of this type of marketing strategy, more results are likely to be obtained within a short period of time than would have been possible without it. The use of promotional techniques by real estate brokers can also be viewed as a benefit of marketing, with deals that the broker offers to clients as an incentive for patronizing their firm. The kinds of deals available in such an industry may vary from one agent to another and, for instance, there can be offers like a reduction in the percentage the agent will charge for the service compared to what is typical for the industry. An alternative type of promotion could be the use of some kind of incentive, such as an offer, to encourage consumers to patronize a particular agency. This type of incentive is offered by brokers all the time, for example, by providing free flights to an exotic location if a potential buyer closes a deal with a real estate broker. Utilizing such marketing principles is beneficial for the real estate broker in the sense that it enhances his/her chances of making more sales and as such establishes the general benefits of marketing to the real estate broker. While you are trained as a Realtor and marketing isn’t something that you have experience with, if you don’t want to tire yourself out by trying to market your practice and at the same time provide nurturing and conversion services to prospects, it would be best to hire professionals to do the marketing while you concentrate on converting the leads and let’s face it, being a realtor is hard work. Your business will be more convenient and you will be able to focus on more important things, such as making money. One of the important thing to effective real estate marketing is the location of property that you are tending to sell or buy a good location property will gain you extra advantage and will eventually help you to have a hook over your competitors and will definitely bring you extra leads. There are 4 important factors that drive the real estate marketing and have got a direct impact on property prices and its availability 1- Demographics 2- Interest Rate 3-The Economy 4- Government Policies


Demographic data are the statistics that depict the composition of a population, including age, race, gender, income, migration patterns, and population growth. Real estate pricing and demand for particular kinds of properties are influenced by these statistics, which are often overlooked. Real estate trends can be impacted by demographic shifts affecting a nation for several decades. An example of a demographic trend that might have a significant effect on the real estate market is the baby boomers who were born between 1945 and 1964. The retirement of these baby boomers, which began back in 2010, is certain to cause ripples in the market for decades to come. This has been one of the most interesting generational trends in the last century.

Interest Rate

The rate of interest also has a major effect on the housing market. Residential property affordability is heavily influenced by changes in interest rates. Different asset classes react differently when interest rates rise, typically during times of economic expansion. Rates are rising and this erodes bond principal, affects stock value and affects interest payments on debt.

The Economy

Economy health is another important factor that influences the price of real estate. Economic indicators are generally used to measure it, such as GDP, employment data, manufacturing activity, and prices for goods. Generally speaking, when the economy is weak, so is the real estate market.

Government Policies

A significant impact can also be felt by legislation when it comes to property demand and prices. In addition to tax credits, deductions, and subsidies, the government can also use other measures to increase demand for real estate for a limited period of time. You may be able to detect changes in supply and demand by monitoring current government incentives.

Importance of Real Estate In Pakistan

In general, as well as in Pakistan specifically, real estate is recognized as one of the safest and most reliable investments, and it is also a good investment because of its rapid growth and excellent ROI. The Pakistani property market offers a wide range of investment options and has many advantages. The benefits of investing in Pakistani real estate that result from carefully-selected assets outweigh the expenses, effort you have to put into them and result in a steady flow of income over time that allows you to achieve financial freedom.  If you plan on investing in your first rental property in Pakistan, you should make sure that you perform a thorough real estate market analysis and consult with a professional real estate agent for guidance. As a real estate investor, if you want to reap maximum financial rewards and make the most out of your investment, it is imperative that you make wise and calculated real estate investment decisions in order for you to grow and make the most out of it.

Importance of Real Estate In Pakistan

Following the change of regime in 2018, the real estate market has faced some very difficult times. It has been confronted with financial, economic, cultural, and political challenges, as well as a number of policy issues and a lack of confidence. Due mainly to massive foreign investments made by Pakistani citizens residing overseas, the country barely managed to survive the recession. Since the Pakistani rupee was devalued, foreign investors were able to enjoy the benefits of lower exchange rates when purchasing Pakistani property .More than 30% of traffic on Zameen.com is attributed to overseas Pakistanis who are looking for investment opportunities. Nonetheless, investing in the real estate market is already a fairly risky decision, since Pakistan is currently ranked 120 out of 129 countries for its real estate markets (scoring just 3.9/10). It is essential that overseas investors take into account this type of ranking when deciding whether to invest in a country. With the presence of such uncertainty and the existence of such tax policies, thousands of overseas investors have left to invest elsewhere. Since these countries (for example, UAE and UK) have better incentives, the amount of foreign exchange that is being spent on real estate investments has decreased.   Due to the restrictions on doing other businesses, a vast majority of the overseas investments have been made in the real estate sector. Certainly, overregulation in the real estate sector discourages overseas investors and could lead to a reduction in the flows of remittances into Pakistan. It should be noted that the government’s policy of non-utilization of development budgets has also contributed to the contraction of the activities in this sector.

The Pakistan Budget 2020-21 And The Real Estate Sector: Investing In Property

There was a lot of talk about the budget being a great economic booster, but it has absolutely crashed. This has led to a continuing decline in the construction and real estate sectors
  • Currently, the economy is in a state of free fall
  • There is a record high level of debt in Pakistan as a percentage of the GDP
  • It is impossible for end users to buy real estate; the common man has no purchasing power
Throughout 2022, RIM has been actively verifying our portfolio of Real Estate projects, which have grown significantly since 2021 and will continue to grow in 2022. The performance of our projects is far exceeding our expectations as investment realization continues to expand. In today’s real estate market, if you are a patient investor, you should find this market to be very suitable for you. Additionally, I recommend that you utilize our advisory services in order to find potential investments in the future. It is a very small price to pay for the freedom of choice that will lead you to creating million-dollar businesses, and we will map our plans for you in advance, while helping you manage your savings.

Future of Real Estate in Pakistan

It is worth mentioning that despite all the significant decisions taken by the authorities, there are high hopes that this industry will have a high growth rate in 2022-23. In reality, though, this is a much bigger issue this time and can potentially create a serious crisis in the real estate markets in all the big cities including Islamabad, Rawalpindi, Lahore and Karachi. A potential growth sector contributing to the growth of the economy, such as the real estate sector, could be adversely affected by an increase in taxes. By giving incentives to the sector first, the government may be able to broaden the tax net. There is a need for the government to revise the real estate sector policy to fit the current situation. Now with the upside down of the govt change again in this year will make the investors to think again of how they can get the most out of the real estate business. But going with the current structure and seeing the way how dollar is going up and stock marketing being turning upside down will be a alarming sign for the investors who want to put there part in real estate marketing but we can see a change in this sector as well as it gets up and downs with the coming time.

Bottom Line

Investing in Pakistani property can be an attractive investment opportunity not just for seasoned investors, but also for investors who are buying their first home. As well as that, it is also considered to be one of the most preferred investment vehicles for the purpose of generating stable income over the long run, as well as financial security in addition to that in the long run. After reading this blog post, if you are getting a thought of buying a property in Pakistan or want to put your investment be a part of real estate in Pakistan . You can leave your query at Real Investment marketing  they will definitely get back to you

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